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Marketing: Print & Online

Mark Cuban, owner of the Dallas Mavericks and several media and entertainment companies, puts it as concisely as possible: “No sales. No company.”

Marketing Is Critical to Your Success

Imagine having the best product or tastiest food and no one knew about it?  Imagine having the best customer service and no one had the chance to experience it? Imagine starting a great business and no one knew about it? Establishing a successful business is only the first step. Getting the attention of customer enough to attract them to your products or services requires marketing. Marketing comes in many forms, from business cards to websites to print and online advertising, and everything in between. Even word-of-mouth, is a form of marketing.

Why Is Marketing So Important?

Marketing isn’t simply an important part of business success – it is the lifeblood of the business; it is the business. Everything else in the business depends upon marketing. To be effective, marketing must perform the following key functions:

  1. Inform
  2. Engage
  3. Build Reputation and loyalty
  4. Sell
  5. Grow the business

The Marketing Wheel

While every business is unique, there are eight fundamentals of the marketing wheel that if followed properly will lead to success. Where do you start?  What comes first? It’s simple. By understanding each marketing fundamentals, learning why each is important and how it fits into the larger whole you will be on the right path.

So, whether you are just starting out, looking to grow, already established, or in the idea phase, we can help. Are you ready to learn, make a plan and get it things done? Sign up for our 5-week Program, Marketing: Print & Online – Lawyers Call It Rainmaking.

If you would like to schedule an appointment to become a radio host, journalist or start a podcast for your business or any of our other training programs, please fill out the form below. Appointments are available from Mondays – Fridays from 10am – 4pm.


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